CORPORATE SOCIAL RESPONSIBILITY
As a local coffee brand, HABITŪ has always encouraged all types of business initiatives that would help the local community.
Healthy and Sustainable Living
HABITŪ is a lifestyle. We are committed to encouraging quality, healthy and sustainable lifestyles. We source only the finest and freshest ingredients, organic vegetables and sustainable seasfood. From time to time, we launch series of wellness beverages and superfood. We also care deeply about our planet and our home. We strive to minimize our ecological footprint by doing a series of campaigns across the outlets as well as using energy saving lighting, providing vegware biodegradable cutleries, and encouraging our customers to bring their own mug - every act is to give our next generation a healthy home.
Care for the Underprivileged & New Generation
Offering resources and support to the less fortunate women and kids continues to be a key focus of our CSR strategy. We leverage our shop network and digital platform for charity. We launch different charity coffee sales promotion and launch different token program for the underprivileged. Our volunteer team also participates in different charity activities to show our support and effort for the community. We also extend our support in the university sector via a series of university and student program. These program will be launched in Q2 of 2017.